Variable Data Printing

Variable data marketing (or 1 to 1 marketing) is used by businesses who need to custom tailor campaigns.

Custom tailoring can involve anything from personalizing the copy to switching graphics depending upon what the demographic target might look like. It’s all done on one press run without changing plates.

This involves using as much information in your marketing pieces as you can to match your target audience because the more relevant you can make it to the person(s) you are trying to reach—the more likely they are to open and read your information. The more relevant the information is to them—the more likely they are to respond to your offer or request! The higher your response rate—the more successful your campaign becomes!