Variable-data printing (or VDP) is a form of on-demand printing in which all the documents in a print run are similar but not identical. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter.
When you use your word-processing software to do a mail merge, you are doing a simple form of variable-data printing.
These days, variable-data printing can go far beyond printing different names and addresses on a document. At State Publishing, we can insert different graphics into your document, change the layout and/or the number of pages, print a unique bar code on each document, use color extensively. . . and more.
If you are interested in obtaining more literature on how State Publishing can help you acheive your goals with variable data printing, send us your name and email address and a sales representative will contact you.
